Tuesday, September 15, 2009


Many of you are familiar with the term SWAG bags, but for those of you who may not be, the best definition we could find is: The "Swag Bag" is the quintessential gift of Hollywood parties. For most celebrities, it's the reason they attend events. This bag full of free goodies can range from inexpensive gifts to extravagant luxury items."

Where am I going with this topic you might ask? Well, we recently had a Birthday Party for our store and we gave out SWAG bags to the first 30 customers who arrived. It was exciting to come up with the neat surprises and free items that we would put in them for our customers. We were almost giddy putting them together before the event! It really makes one feel good to just give stuff away! Needless to say, the SWAG bags were a HUGE hit and we had many more than 30 wonderfully patient folks waiting in line to get theirs that morning before we opened.

We are now in the midst of planning our annual Holiday Open House event where we unveil all of our holiday cards, gift merchandise, seasonal decor and we begin our support of the Chesterfield-Colonial Heights Christmas Mother program. This program offers Christmas presents, non-perishable food and clothing to families in our area who would not otherwise have anything for Christmas. It is a wonderful organization and I am sure there are many just like it all over the country. We have a ball watching the donated items come in at our store which serves as a drop off location. And we offer our customers discounts on their purchases for making donations.

We are very excited about our kicking off the holiday season with our Holiday Open House event this year and we will be giving out many more SWAG bags full of free products at this event. We would hate to see anyone leave without one! I thought I would prompt some discussion about SWAG bags, and what you may have received in one that you loved, etc. I would also like to request ideas from those of you who have products that you are trying to introduce to the world to see if you would like us to consider featuring them in our SWAG bags. Please leave your comments here on our blog post about this topic and let us know what you think.

We may be able to feature your next big thing in our next big event SWAG bags and make someone very happy this holiday season.

1 comment:

Inviting Company said...

What a great program, we would love to help!!